Leading businesses in India are taking a calibrated leap in their digital transformation journeys, prioritizing areas hitherto largely ignored. While the buzz around customer experience has grown over the past years in the aftermath of the pandemic, crafting B2B customer journeys and sales digitalization are now being recognized as critical areas for business growth.
ArcelorMittal Nippon Steel India (AM/NS India), a joint venture between ArcelorMittal and Nippon Steel – two of the world's leading steel companies, undertook a pioneering digital initiative to create a smooth buying experience and ease of doing business for their customers.